Digital Media Strategist

6 days ago


Islamabad, Islamabad, Pakistan RFZ Digital Full time

We are seeking a skilled Digital Media Strategist to join our marketing team at RFZ Digital. As a key member of the team, you will be responsible for developing and implementing a comprehensive social media strategy that aligns with our organization's goals and target audience.

Job Description

The ideal candidate will have a strong understanding of various social media platforms, their audiences, and best practices. You will be responsible for creating and curating engaging content, monitoring and responding to comments and messages, and analyzing campaign performance.

Key Responsibilities:

  1. Strategy Development: Develop and execute a comprehensive social media strategy aligned with the organization's goals and target audience.
  2. Content Creation and Curation: Create and curate engaging, relevant, and high-quality content for all social media platforms.
  3. Community Management: Monitor, respond to, and engage with comments, messages, and conversations across social media channels.
  4. Campaign Planning and Execution: Plan and execute social media campaigns that align with product launches, events, promotions, and other marketing initiatives.
  5. Social Media Advertising: Manage and optimize paid social media advertising campaigns to drive traffic, leads, and conversions.
  6. Analytics and Reporting: Monitor key social media metrics and provide regular performance reports to inform decision-making.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).
  • Proven experience as a Social Media Evangelist or similar role, with a portfolio of successful social media campaigns.
  • Strong understanding of various social media platforms, their audiences, and best practices.
  • Proficiency in social media management tools, analytics, and scheduling platforms.
  • Excellent written and verbal communication skills, with the ability to create compelling and engaging content.


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