Digital Marketing Expert

2 days ago


Saddar Town, Pakistan beBeedigital Full time 800,000 - 1,200,000

Job Summary


We are seeking a Digital Advertising Specialist to manage and optimize our digital advertising campaigns.


The ideal candidate will be responsible for driving ROI-focused paid marketing efforts on Google Ads and Meta Ads. Key Responsibilities include:


  • Develop, launch, and manage paid media campaigns on Google Ads and/or Meta Ads
  • Conduct keyword research, audience targeting, and bid strategy optimization
  • Monitor ad performance, analyze KPIs, and prepare detailed performance reports
  • A/B testing of creatives, copy, and landing pages to improve CTR and conversions
  • Stay updated with the latest algorithm changes and ad policy updates

Requirements
  • Google Ads (Search, Display, Shopping, Video)
  • Meta Ads (Facebook Business Manager, Instagram Ads)
  • Campaign setup and structure optimization
  • Budget planning and ROAS optimization
  • Audience segmentation and remarketing
  • Conversion tracking (Google Tag Manager, Pixel)
  • Google Analytics (GA4 preferred)
  • Strong data interpretation and reporting skills
  • Excellent communication and time-management skills


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