
Digital Marketing Expert
2 days ago
Job Summary
We are seeking a Digital Advertising Specialist to manage and optimize our digital advertising campaigns.
The ideal candidate will be responsible for driving ROI-focused paid marketing efforts on Google Ads and Meta Ads. Key Responsibilities include:
- Develop, launch, and manage paid media campaigns on Google Ads and/or Meta Ads
- Conduct keyword research, audience targeting, and bid strategy optimization
- Monitor ad performance, analyze KPIs, and prepare detailed performance reports
- A/B testing of creatives, copy, and landing pages to improve CTR and conversions
- Stay updated with the latest algorithm changes and ad policy updates
Requirements
- Google Ads (Search, Display, Shopping, Video)
- Meta Ads (Facebook Business Manager, Instagram Ads)
- Campaign setup and structure optimization
- Budget planning and ROAS optimization
- Audience segmentation and remarketing
- Conversion tracking (Google Tag Manager, Pixel)
- Google Analytics (GA4 preferred)
- Strong data interpretation and reporting skills
- Excellent communication and time-management skills
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