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Digital Product Launch Specialist

3 weeks ago

Lahore, Punjab, Pakistan Tkxel LLC Full time
Key Responsibilities
  • Market Research and Analysis
    • Conduct thorough market research to understand customer needs, competitor strategies, and industry trends.
    • Identify target audience segments and develop customer personas.
  • Product Positioning and Messaging
    • Create clear, compelling, and differentiated product positioning and messaging.
    • Work with design and content teams to produce high-quality product-focused marketing materials.
  • Marketing Campaigns and Launches
    • Develop and execute go-to-market strategies for product launches.
    • Plan and manage campaigns across digital, social, email, and other channels.
  • Collaboration with Cross-Functional Teams
    • Work closely with product management, sales, and customer success teams to align marketing efforts with product objectives.
    • Provide the sales team with training and enablement materials, including product briefs, FAQs, and competitive analyses.