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Digital Marketing Strategist
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We are seeking an experienced and skilled Digital Marketing Strategist to lead the development and execution of our digital marketing initiatives. The ideal candidate will have a strong background in digital marketing, with experience in managing multi-channel campaigns, analyzing campaign performance, and optimizing spend based on insights.
The successful candidate will be responsible for designing, building, and maintaining our social media presence, as well as collaborating with internal teams to enhance landing pages and optimize user experience.
In addition, the Digital Marketing Strategist will evaluate emerging technologies and provide guidance on their adoption, ensuring that our digital marketing efforts stay ahead of the curve.
Key Responsibilities- Develop and execute comprehensive digital marketing strategies across multiple channels
- Design and maintain a robust social media presence to engage target audiences
- Analyze campaign performance using data-driven metrics and adjust strategies accordingly
- Collaborate with internal teams to enhance landing pages and optimize user experience
- Evaluate emerging technologies and provide guidance for their adoption
- Bachelor's or Master's degree in marketing or a related field
- Demonstrable experience in managing digital marketing campaigns, including SEO/SEM and social media advertising
- Strong analytical skills and ability to evaluate customer experiences across multiple touch points
- Experience with website analytics tools and ad serving platforms
- Up-to-date knowledge of online marketing trends and best practices
- Experience in setting up and optimizing Google AdWords campaigns
- Familiarity with A/B and multivariate experiments
- Knowledge of marketing database management and email marketing
