Strategic Associate

23 hours ago


Lahore, Punjab, Pakistan The British American Tobacco Group Full time

Company Overview

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The British American Tobacco Group is a leading consumer goods business, present in 150+ markets across the globe. Our global portfolio of brands and successful strategy have enabled us to establish a strong presence worldwide.

Our purpose is to create A Better Tomorrow by Building a Smokeless World. This ambitious goal drives our efforts to migrate adult smokers who don't quit from cigarettes to smokeless alternatives.

Product Categories

We offer a range of innovative products, including Vapour Products, Heated Products, and Modern Oral solutions. These products cater to adult smokers seeking alternative options.

Vapour Products involve battery-powered devices that heat liquid formulations, creating a vapour inhaled by consumers. Most e-liquids contain water, propylene glycol, glycerol, flavourings, and nicotine.

Heated Products, on the other hand, use devices that heat tobacco to generate an aerosol. Our flagship brand, glo, features an electronic handheld device containing a lithium-ion battery powering a heating chamber.

Modern Oral products represent an exciting opportunity, offering device-free alternatives for adult smokers. Under our Velo brand, these products contain high-purity nicotine, water, and other high-quality ingredients.



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