
Digital Brand Strategist
1 week ago
The successful candidate will be responsible for driving programmatic success by leading brand development efforts and coordinating with stakeholders across the organization. This includes conducting market research, developing and executing digital campaigns, and collaborating with external partners to amplify product awareness.
Key Responsibilities:
- Track program KPIs and contribute to performance reviews based on data and field inputs.
- Participate in provider engagement activities, trainings, and field visits to ensure program integration.
- Liaise with field teams and implementing partners to ensure timely execution of planned activities.
- Assist the Program Manager in the day-to-day coordination of project deliverables.
- Support documentation, reporting, and donor communication in coordination with internal departments.
Brand Strategy & Communication
- Lead the development and execution of brand strategies for Well-established Health Initiatives.
- Conduct market research to refine product positioning and identify new engagement opportunities.
- Shape product narratives to resonate with target audiences, focusing on maternal health and nutrition.
- Plan, create, and execute digital campaigns across social media platforms such as Facebook, Instagram, YouTube, and WhatsApp.
- Ensure brand consistency across communication materials, packaging, and digital content.
- Create content that is informative, culturally appropriate, and visually compelling.
- Identify and collaborate with digital influencers and health advocates to amplify product awareness and reach.
- Work closely with HCPs and field staff to ensure communication is aligned with real-world insights.
- Respond to audience inquiries and track engagement metrics to refine outreach.
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