Digital Marketing Specialist

3 days ago

Dera Ghazi Khan, Punjab, Pakistan beBeeDigitalMarketing Full time $60,000 - $80,000
Job Title: Digital Marketing Specialist

A highly skilled digital marketer with deep expertise in Google Search campaigns, analytics tools, and call-tracking platforms is needed to drive qualified leads and optimize cross-channel growth opportunities.

About the Role:
  • Campaign Management & Optimization: Plan, launch, and optimize Google Search PPC campaigns to drive qualified leads, monitor performance, adjust bids, and refine targeting, keywords, and ads for maximum ROI.
  • Tracking & Analytics: Implement and manage tracking systems using Google Tag Manager, Google Analytics 4, and Google Search Console, integrate and manage CallRail or similar call-tracking platforms, provide clear, actionable performance reports and insights to guide future strategies.
Key Responsibilities:
  • Analyze campaign data to identify growth opportunities and improve ROI, conduct regular performance reviews, making recommendations for optimization.
  • Run Meta Ads campaigns (Facebook & Instagram) to diversify traffic sources, collaborate on landing page audits and CRO improvements to maximize conversion rates, contribute insights on SEO fundamentals, A/B testing, and marketing automation tools.
Requirements:
  • Deep knowledge of Google Search campaigns, analytics tools, and call-tracking platforms.
  • Experience in managing budgets effectively and forecasting ad spend to align with client goals.
  • Excellent analytical and problem-solving skills, ability to work independently and as part of a team.
Benefits:
  • Opportunity to work with a dynamic team of professionals, learn from industry experts, and develop your skills in digital marketing.
  • Collaborative and supportive work environment, flexible working hours and remote work options.

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