Digital Marketing Specialist
4 days ago
A highly skilled digital marketer with deep expertise in Google Search campaigns, analytics tools, and call-tracking platforms is needed to drive qualified leads and optimize cross-channel growth opportunities.
About the Role:- Campaign Management & Optimization: Plan, launch, and optimize Google Search PPC campaigns to drive qualified leads, monitor performance, adjust bids, and refine targeting, keywords, and ads for maximum ROI.
- Tracking & Analytics: Implement and manage tracking systems using Google Tag Manager, Google Analytics 4, and Google Search Console, integrate and manage CallRail or similar call-tracking platforms, provide clear, actionable performance reports and insights to guide future strategies.
- Analyze campaign data to identify growth opportunities and improve ROI, conduct regular performance reviews, making recommendations for optimization.
- Run Meta Ads campaigns (Facebook & Instagram) to diversify traffic sources, collaborate on landing page audits and CRO improvements to maximize conversion rates, contribute insights on SEO fundamentals, A/B testing, and marketing automation tools.
- Deep knowledge of Google Search campaigns, analytics tools, and call-tracking platforms.
- Experience in managing budgets effectively and forecasting ad spend to align with client goals.
- Excellent analytical and problem-solving skills, ability to work independently and as part of a team.
- Opportunity to work with a dynamic team of professionals, learn from industry experts, and develop your skills in digital marketing.
- Collaborative and supportive work environment, flexible working hours and remote work options.
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