Search Engine Marketing Expert

12 hours ago


Lahore, Punjab, Pakistan The Digi Tech Resource Group, LLC. Full time

The ideal candidate for this role will have a deep understanding of Search Engine Marketing (SEM) principles and best practices. You will be responsible for developing and executing SEM strategies that drive business growth and maximize ROI.

Responsibilities:

  • Develop and implement comprehensive SEM campaigns across Search, Display, and Shopping networks.
  • Conduct thorough keyword research and competitor analysis to identify new opportunities and optimize campaign performance.
  • Create compelling ad copy, visuals, and landing pages tailored to target audiences and aligned with our overall marketing strategy.
  • Track, analyze, and report on campaign performance using tools like Google Analytics, ensuring continuous optimization and improvement.
  • Collaborate closely with the marketing and branding teams to ensure alignment with overall strategies and objectives.

Requirements:

  1. Proven experience in managing SEM campaigns, with a strong focus on ROI maximization.
  2. Expertise in keyword research, audience targeting, and bid strategy optimization.
  3. Hands-on experience with tools like Google Ads Editor, Google Analytics, and SEMrush.
  4. Strong understanding of A/B testing, conversion tracking, and campaign analytics.
  5. Excellent communication skills and attention to detail.
  6. Ability to manage multiple campaigns and meet tight deadlines.


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