Digital Marketing Specialist

5 hours ago


Lahore, Punjab, Pakistan beBee Careers Full time
About the Role

We are seeking a skilled and results-driven Digital Marketing Specialist to join our team. The ideal candidate will be responsible for managing and optimizing pay-per-click (PPC) campaigns on the Google Ads platform, ensuring they align with our business goals and deliver measurable results.

Key Responsibilities:
  • Manage and optimize PPC campaigns across various platforms, including Google Ads.
  • Conduct keyword research, ad copywriting, and landing page optimization to improve campaign performance.
  • Set up and track campaign metrics, including conversions, cost per click (CPC), click-through rate (CTR), and return on investment (ROI).
  • Regularly audit accounts to ensure optimal campaign performance and identify areas for improvement.
  • Develop and implement PPC strategies to meet business objectives and drive revenue growth.
  • Analyze market trends and competitor research to stay ahead in the industry.
  • Collaborate with the digital marketing team to integrate PPC with other channels and maximize campaign effectiveness.
Requirements:
  • Bachelor's degree in Marketing, Business, or related field from a reputable university.
  • 2-3 years of experience in managing PPC campaigns on Google Ads, with a proven track record of delivering successful campaigns.
  • Google Ads certification is highly desirable.


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