
Senior Marketing Manager Role
6 days ago
We are seeking a highly skilled and experienced Marketing Strategy Manager to join our team at Blue HR Services. As a key member of our marketing team, you will play a critical role in developing and implementing comprehensive marketing strategies to drive business growth and objectives.
This is an exceptional opportunity for a creative and analytical individual who can think strategically and execute plans effectively. You will be responsible for conducting market research, analyzing data, and developing actionable marketing strategies to meet business needs and objectives.
You will work closely with senior leadership and business unit heads to understand their requirements and translate them into clear and effective marketing plans. Additionally, you will oversee the implementation of marketing campaigns across various channels, collaborate with the digital marketing team, and provide guidance and direction to ensure alignment with business objectives.
Key Responsibilities:
- Market Research and Analysis: Conduct thorough market research and analysis to identify opportunities for brand growth and differentiation.
- Comprehensive Marketing Strategies: Develop and execute comprehensive marketing strategies for each of our company's brands, focusing on brand identity and positioning along with brand awareness and aesthetics.
- Collaboration and Communication: Collaborate with senior leadership team and business unit heads to understand business needs and objectives to translate them into clear and actionable marketing strategies and plans.
- Marketing Campaign Implementation: Work closely with the digital marketing team to oversee the implementation of marketing campaigns across various channels like social media, email, website, etc.
- Team Guidance and Direction: Provide guidance and direction to the digital marketing team, ensuring that strategies and tactics are in line with business objectives, target market, and brand identity.
- Project Coordination: Act as the main point of contact for coordinating marketing efforts with other departments or senior leadership teams, facilitating communication and ensuring alignment.
- KPI Analysis: Define, monitor, and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives.
- Market Trend Assessment: Continuously assess market trends, customer preferences, and competitive landscape to update relevant marketing strategies and tactics.
- Vendor Management: Manage relationships with external agencies and vendors, ensuring deliverables meet quality standards and deadlines.
- Reporting and Updates: Provide regular updates and reports to the senior leadership team and business unit heads on marketing performance and initiatives.
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