Creative Marketing Director

9 hours ago


Lahore, Punjab, Pakistan beBee Careers Full time

The Creative Marketing Head role is a key position in the fashion industry, responsible for leading the creative strategy and execution of marketing campaigns. This individual will be instrumental in driving business objectives through innovative and effective marketing solutions.

The successful candidate will have a strong background in creative marketing, brand strategy, and leadership, with a proven track record of delivering successful fashion marketing campaigns and brand-building initiatives. They will be able to develop and implement a cohesive creative strategy aligned with the brand's values, consumer trends, and business objectives.

Key responsibilities include:

  • Creative Strategy & Brand Positioning
    • Develop and implement a comprehensive creative strategy that reflects the brand's vision and values.
    • Translate strategic briefs into actionable creative concepts for seasonal campaigns, product launches, and brand-building initiatives.
    • Define and evolve the brand's identity, ensuring consistency and differentiation in a competitive market.
  • Campaign Ideation & Execution
    • Lead the conceptualisation, design, and execution of creative marketing campaigns.
    • Oversee production of high-quality assets, including photo shoots, video shoots, social media content, e-commerce visuals, print, and outdoor advertising.
    • Work closely with the PR team to develop a compelling brand narrative.
  • Brand Identity & Consistency
    • Ensure the visual and tonal identity of the brand is consistently maintained across all touch points.
    • Update and refine brand guidelines to reflect evolving trends and business goals.
    • Oversee brand representation in external collaborations and strategic partnerships.
  • Leadership & Team Management
    • Lead, mentor, and inspire a team of designers, photographers, videographers, and copywriters.
    • Foster a collaborative and innovative work culture that encourages bold and original ideas.
    • Provide constructive feedback to ensure continuous improvement and excellence in creative output.
  • Trend Analysis & Innovation
    • Stay updated on fashion, design, and cultural trends to drive creative differentiation.
    • Conduct market and competitor research to identify unique brand positioning opportunities.
    • Experiment with new technologies and creative formats to enhance audience engagement.
  • Cross-Functional Collaboration
    • Work closely with digital marketing, product development, e-commerce, and retail teams to align creative strategies with business objectives.
    • Collaborate with external agencies, photographers, and stylists to bring brand campaigns to life.
    • Partner with PR and social media teams to amplify brand storytelling.
  • Performance Measurement & Optimisation
    • Track and analyse the impact of creative campaigns using key performance metrics.
    • Utilise data-driven insights to refine and enhance creative strategies.
    • Present campaign performance reports to senior leadership and stakeholders.

The ideal candidate will possess excellent storytelling and visual communication skills, with the ability to integrate fashion, cultural, and digital trends into campaigns. A strong portfolio showcasing successful fashion marketing campaigns and brand-building initiatives is essential.

This is an exciting opportunity for a seasoned marketing professional to join our team and drive business growth through innovative marketing solutions.



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