Digital Marketing Specialist
17 hours ago
The company is seeking a talented and proactive Digital Marketing Specialist to manage its digital marketing efforts.
The ideal candidate will have a strong background in digital marketing, specifically in areas relevant to corporate training materials or educational services.
Key Responsibilities:
- SEO (Search Engine Optimization): Manage on-page and off-page SEO to boost organic visibility.
- Search Ads (Google Ads): Plan, execute, and optimize paid campaigns on Google.
- Social Media Ads (Meta/Facebook & Instagram): Develop and manage targeted paid campaigns to drive engagement and leads.
- Email Marketing: Design, implement, and manage email marketing campaigns.
- Marketing Materials: Create and coordinate the development of course brochures, company profiles, and digital assets by using Canva.
- Website Management: Oversee updates, SEO improvements, and basic maintenance of company websites.
Job Requirements:
- Proven experience in digital marketing roles, preferably within corporate education or professional development sectors.
- Strong hands-on knowledge of SEO tools, Google Ads Manager, Meta Business Suite, and email marketing platforms.
- Ability to design and manage marketing materials (basic design skills preferred).
- Bachelor's degree in Marketing, Business, or a related field is preferred.
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