Search Engine Optimization Manager

6 days ago

Rawalpindi Cantonment, Pakistan beBee Careers Full time

Search Engine Marketing Expert

We are looking for an experienced professional to lead our search engine marketing efforts. This role involves managing all aspects of SEM campaigns, from execution to analysis, to achieve maximum ROI in paid search initiatives.

Key responsibilities include:

  • Executing tests, collecting and analyzing data, identifying trends and insights to inform SEM campaign optimization.
  • Tracking, reporting, and analyzing website analytics and PPC initiatives to ensure alignment with business objectives.
  • Managing campaign expenses, staying within budget, estimating monthly costs, and reconciling discrepancies.
  • Optimizing copy and landing pages for search engine marketing to improve user experience and conversion rates.
  • Performing ongoing keyword discovery, expansion, and optimization to stay ahead of the competition.
  • Researching and implementing search engine optimization recommendations to drive organic traffic and revenue growth.
  • Researching and analyzing competitor advertising links to identify opportunities for differentiation.
  • Developing and implementing link building strategies to increase brand visibility and authority.
  • Collaborating with the development team to ensure SEO best practices are properly implemented on newly developed code.
  • Working with editorial and marketing teams to drive SEO in content creation and content programming.
  • Recommending changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

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