Content Writer

9 hours ago


Lahore, Punjab, Pakistan ibex Full time

This role is based in our Marketing Sciences department at ibex, where you will be responsible for crafting engaging copy for websites, blogs, social media posts, ads, and email outreach. Your research skills will play a crucial part in uncovering viral and competitor content relevant to our niche and websites.

Key Responsibilities:
  1. You will conduct thorough research using Google operators to find suitable content for our audience.
  2. Your expertise in writing versatile pieces of content, encompassing blogs, website content, technical pieces, research papers, guides, and promotional emails/ads will help shape the voice of our brand.
  3. You will have the ability to understand technologies related to cable and TV and write helpful content that resonates with our target audience.
  4. Optimizing content for Search Engines and Social Media will also be a key aspect of your job, ensuring our publishing platforms are always up-to-date.
  5. You will adapt your writing style according to the publishing platforms and tweak content until approved by stakeholders.
  6. A comprehensive knowledge of content marketing strategies, user funnels, personas, and more will guide your work in this role.
  7. You will leverage tools like Google Keyword Planner, Moz, and Semrush to perform keyword research and drive our content marketing efforts forward.
  8. Excellent interpersonal and communication skills will be essential for collaborating with team members and navigating different levels of approvals.


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