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Market Insights Strategist
3 days ago
As a Consumer Insights Executive at British American Tobacco, you will play a vital role in supporting the Insights team in executing consumer, customer, and competitor insights and foresights for Combustibles and New Categories. The position requires strong analytical skills to consolidate insights and recommendations that drive business decision-making.
Key Responsibilities:
- Assist in bringing the consumer perspective to marketing decision-making by executing analysis and research activities (qualitative & quantitative) to consolidate insights and recommendations.
- Scope and gather context from end markets to prepare, effectively analyze, and report on consumer insights delivering to business needs.
- Manage consumer research projects and syndicated studies ensuring on-time and in-full delivery of outputs at defined quality standards.
- Effectively manage project timelines for a fast-paced business environment through prioritizing tasks and objectives to manage time and resources appropriately.
- Support end-to-end management of research projects as required, including questionnaire design, programming, execution.
- Translate data and information into impactful insights and foresights, conveying analysis and recommendations via presentations and written reports to internal stakeholders.
- Support the team on insight generation through aggregation and synthesis of multiple studies and data sources conducted over a period of time.
- Manage information systems, internal data, and research reports, ensuring ease of accessibility across the organization.
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Mobile Marketing Strategist
3 days ago
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Digital Marketing Strategist
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Digital Marketing Strategist
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Mobile Marketing Strategist
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Marketing Strategist Role
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Digital Marketing Strategist
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Digital Marketing Strategist
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Digital Business Strategist
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Digital Marketing Strategist
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Digital Marketing Strategist
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