Digital Marketing Strategist

5 days ago


Peshawar City Tehsil, Pakistan Pillar Build Group Full time

Pillar Build Group is seeking a Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for analyzing and implementing changes to our website to optimize it for search engines.

Responsibilities
  • Analyze client sites for areas needing improvement
  • Create detailed strategy reports
  • Develop and launch campaigns to improve site visibility
Key Skills and Qualifications
  • Bachelor's degree in Information Technology or related field
  • 3+ years of technical experience in digital marketing
  • Strong analytical skills with attention to detail
  • Understanding of all search engines and functions as well as marketing strategies
Job SpecificationsTechnical SEO Skills:
  • Audit and optimize website structure for better crawlability and indexability
  • Improve website loading speed through image optimization, minification, and caching
  • Ensure websites are optimized for mobile devices
  • Implement structured data to enhance search engine result appearance
Keyword Research and Analysis:
  • Proficiency in keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs
  • Understand search intent and long-tail keywords
  • Analyze competitor keywords and strategies
Content Creation and Optimization:
  • Strong writing and editing skills
  • Optimize title tags, meta descriptions, headers, and URL structures for better on-page optimization
  • Plan and create content that aligns with SEO goals and user intent
Link Building:
  • Understand link building techniques, including outreach, guest posting, and content promotion
  • Identify high-quality and relevant websites for link acquisition
Analytics and Reporting:
  • Proficient in Google Analytics and Google Search Console
  • Track and analyze key SEO metrics such as organic traffic, keyword rankings, and conversion rates


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