Search Engine Optimization Lead

4 days ago


Lahore, Punjab, Pakistan TheHiringl Full time
About The Job:

We are looking for a seasoned SEO expert who can lead our search engine optimization efforts. As an SEO expert, you will be responsible for developing and implementing strategies that improve online visibility and drive organic traffic. This role requires deep knowledge of search engine algorithms, keyword research, and the ability to analyze performance data.

Main Responsibilities:
  • Keyword Research: Conduct thorough keyword research to identify high-value target keywords and optimize website content, meta tags, headings, and images for SEO.
  • On-Page Optimization: Implement internal linking strategies to improve website structure and navigation and ensure content follows SEO best practices, including keyword density, relevance, and readability.
  • Off-Page Optimization: Build high-quality backlinks through guest posts, partnerships, and other link-building strategies and monitor the health of backlinks and disavow harmful links.
  • Technical SEO: Perform website audits to identify and fix issues like broken links, duplicate content, and poor site speed and ensure proper implementation of structured data (Schema markup).
  • Content Strategy: Collaborate with the content team to create SEO-friendly content that targets relevant keywords and prepare regular reports and presentations for internal stakeholders.
  • Performance Tracking & Reporting: Monitor and report on website performance using tools like Google Analytics, Google Search Console, and third-party SEO tools and track key performance indicators (KPIs) like organic traffic, keyword rankings, and conversions.
  • Competitor Analysis: Conduct competitor research to identify SEO strategies, opportunities, and weaknesses and use insights to adjust tactics and improve rankings.
  • Staying Updated on SEO Trends: Continuously monitor and adapt to changes in search engine algorithms and industry trends and attend webinars, conferences, and courses to stay up-to-date with best practices.


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