Digital Marketing Specialist

4 days ago

Karachi, Sindh, Pakistan Facon Full time
Job Description

We are seeking a highly skilled PPC Executive to manage and optimize our pay-per-click campaigns, primarily on Google Ads. The ideal candidate must have expertise over different types of campaigns, i.e. Search, Display and Shopping, with a track record of making SEM campaigns profitable.

Key Responsibilities:
  1. Campaign Development and Optimization: Develop, execute, and optimize Google Ads campaigns to achieve key performance indicators (KPIs) and maximize return on investments (ROI).
  2. Data Analysis and Interpretation: Analyze and interpret data to improve campaign performance, ensuring optimal results.
  3. Merchant Account Management: Manage and optimize merchant accounts for maximum efficiency.
  4. Search Engine Marketing Strategy: Develop and implement overall search engine marketing strategies and campaign optimization processes.
  5. Research and Analysis: Perform detailed research on different aspects of SEM, i.e. keyword, market trends, and competitor analysis on a regular basis to achieve quality deliverables.
  6. Web Analytics: Analyze and track web analytics to identify trends, insights, and areas for improvement.
  7. Ad Copy Creation: Create compelling and engaging ad copies that align with campaign goals and target audience.
  8. Budget Management: Monitor and manage campaign budgets, bids, and daily spending to ensure optimal performance and cost efficiency.
  9. Reporting and Recommendations: Provide analytical reports, highlighting key metrics, trends, and recommendations for campaign optimization.
Requirements

To be successful in this role, you will need the following qualifications and skills:

  • Qualification: Bachelor's degree in Digital Marketing or diploma in a related field.
  • Experience: At least 1 year of experience in PPC (Pay-Per-Click) advertising.
  • Google Shopping Ads Expertise: Extensive knowledge of Google Shopping ads.
  • Data Analysis: Ability to analyze and interpret data to improve campaign performance.
  • Keyword Research and Bidding Strategies: Strong understanding of keyword research, bidding strategies, and budget management.
  • Feed Optimization: Proficiency in feed optimization.
  • Google Ads Campaign Management: Knowledge of creating and managing Google Ads campaigns.
Job Type

This is a full-time position.

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