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Content Creation Director
4 days ago
We are seeking a skilled Content Marketing Manager to drive our content strategy and execution across multiple channels. This role requires a professional who can develop high-impact content that drives brand awareness, educates potential customers, and supports lead generation. The ideal candidate will have a proven track record in content marketing, copywriting, or digital marketing roles.
The successful candidate will be responsible for developing and maintaining an editorial calendar aligned with marketing objectives and product launches. They will also identify target audience segments and create relevant, compelling content that addresses their needs and pain points. Furthermore, they will write and/or oversee the development of engaging content including blog posts, whitepapers, eBooks, case studies, newsletters, social media updates, and more.
Required Skills and Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field; equivalent work experience will also be considered.
- 4+ years of proven experience in content marketing, copywriting, or digital marketing roles.
- Strong writing, editing, and storytelling skills; familiarity with various content formats (blog, video, social media, email, etc.).
- Knowledge of SEO best practices and experience with keyword research tools (e.g., SEMrush, Ahrefs, or Moz).
- Proficiency in web analytics (e.g., Google Analytics) and marketing automation platforms (e.g., HubSpot, Marketo) preferred.
- Excellent project management skills with the ability to juggle multiple priorities and deadlines.
- Data-driven mindset; comfortable using metrics to guide decisions and measure results.
- Strong communication and collaboration skills; able to work effectively with cross-functional teams.
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