Marketing Automation Expert
3 days ago
About Most Experts & Servoo LLC:
We are a forward-thinking organization dedicated to delivering exceptional services. Our innovative spirit, creativity, and commitment to excellence enable us to stay ahead of the curve. We are seeking a seasoned Email Marketing Specialist to join our team remotely.
Email Marketing Campaigns:
In this role, you will develop and execute email marketing campaigns that drive engagement and results. You will work closely with our marketing team to craft compelling content, design eye-catching templates, and analyze campaign performance to optimize results.
Main Objectives:
- Develop and execute email marketing campaigns aligned with company objectives and target audience segments.
- Create engaging email content, including copywriting, graphics, and multimedia elements, to effectively communicate key messages and promotions.
- Design and implement email templates that are visually appealing, mobile-responsive, and optimized for deliverability and engagement.
- Manage email lists, segmentation, and targeting to ensure campaigns reach the right audience at the right time with the right message.
- Utilize industry best practices to achieve email marketing targets for open rates, click-through rates, conversion rates, and other relevant KPIs.
- Experience in sending bulk emails while adhering to best practices and compliance regulations.
- Monitor and analyze email campaign performance metrics, such as open rates, click-through rates, and conversion rates, to identify opportunities for optimization and improvement.
- Stay abreast of industry trends, best practices, and emerging technologies in email marketing to continuously enhance campaign effectiveness and innovation.
- Collaborate cross-functionally with marketing, design, and content teams to ensure email campaigns are integrated seamlessly with overall marketing strategies and initiatives.
Benefits:
- Competitive salary and benefits package.
- Flexible remote work environment with opportunities for professional development and advancement.
- Dynamic and collaborative team environment that values creativity, diversity, and excellence.
- Opportunity to make a meaningful impact and contribute to the growth and success of a fast-paced, innovative company.
Job Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience (X years) in email marketing, with a track record of successful campaign execution and measurable results.
- Strong proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, etc.) and marketing automation tools.
- Excellent written and verbal communication skills, with the ability to craft compelling content and messaging that resonates with diverse audiences.
- Proficiency in HTML/CSS for email template customization and troubleshooting.
- Experience with A/B testing methodologies and data-driven decision-making.
- Strong analytical skills with the ability to interpret data, draw insights, and make recommendations for optimization.
- Ability to work independently in a remote environment while also collaborating effectively with a distributed team.
- Knowledge of regulatory requirements and best practices related to email marketing compliance (e.g., CAN-SPAM Act, GDPR, etc.).
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