Digital Content Manager

4 days ago


Karachi, Sindh, Pakistan Sofcom Private Limited Full time

Job Description

Sofcom Private Limited seeks a Marketing Executive to join our team. As a key member of our marketing department, you will be responsible for creating and executing marketing strategies that drive business growth and promote our brand.

Main Responsibilities

  1. Developing Marketing Strategies: Create and implement marketing plans to achieve business objectives.
  2. Content Development: Produce high-quality content, including blog posts, case studies, whitepapers, and more.
  3. Campaign Execution: Plan, execute, and monitor marketing campaigns across multiple channels.
  4. Market Analysis: Conduct research to identify growth opportunities and inform marketing strategies.
  5. Social Media Management: Develop and implement social media strategies to increase brand awareness and engagement.
  6. Event Planning: Coordinate marketing efforts for events, including webinars, trade shows, and product launches.
  7. Performance Measurement: Track and analyze the performance of marketing activities using tools like Google Analytics.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2-3 years of experience in marketing, with a focus on content creation and management.
  • Excellent writing and editing skills, with the ability to adapt to different audiences and platforms.
  • Familiarity with SEO principles and digital marketing tools.
  • Strong analytical and organizational skills, with attention to detail.


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