Online Advertising Coordinator

5 days ago


Karachi, Sindh, Pakistan Plentys Dot PK Full time
Plentys Dot PK's Vision for Online Success

We believe that online success requires more than just a well-planned strategy – it needs a deep understanding of the ever-changing digital landscape. As a Facebook Ads Manager at Plentys Dot PK, you'll be at the forefront of this revolution.

You'll work with our internal teams to develop and implement innovative online marketing campaigns that drive real results. Your expertise in A/B testing, performance marketing, and analytics will help us identify trends and insights to optimize spending and performance.

Responsibilities:

  • Develop and oversee campaigns across multiple digital media platforms, including Facebook, Instagram, and Twitter.
  • Stay up-to-date with the latest digital marketing trends, platform policies, and user acquisition channels.
  • Craft and optimize copy for Facebook Ads, and conduct A/B testing for landing page design and copy.
  • Provide keyword research and analysis, and write and optimize copy for conversions on landing pages, service pages, product pages, etc.
  • Produce monthly campaign reports and participate in team meetings to assess project progress and provide updates.

Requirements:

  • Up-to-date knowledge of the latest trends and best practices in online marketing and measurement.
  • The ability to initiate, implement, and develop effective strategies and communicate those strategies.
  • Knowledge of ranking factors and search engine algorithms.
  • Fluency in English.
  • Experience in A/B testing, performance marketing, and analytics.
  • Roots in brand and product marketing with an emphasis on strategic storytelling.
  • Experience creating credible, professional content that moves people and builds brands.
  • Experience working with Facebook Ads, with user tracking being a must.


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