Digital Marketing Campaign Manager
2 days ago
We are seeking a highly skilled PPC advertising specialist to optimize successful marketing campaigns. The ideal candidate will be responsible for designing the overall marketing campaign around organizational objectives, refining keyword lists, optimizing and reviewing ad copy, organizing budget requirements, and ROI.
- Responsibilities may include researching campaigns across distinctive search engines.
- Creating, classifying, and refining keyword lists to generate an inclusive campaign in Google Adwords that drives competent visitors to client sites.
- Communicating consistently about timelines, objectives, performance reporting, and competitive intelligence analysis.
- Applying successful bidding plans and efficient keyword organization.
- Observing, revising, and improving ad text as required.
The Google Adwords Specialist will be responsible for:
- Refining keyword lists to generate an inclusive campaign in Google Adwords.
- Designing the overall marketing campaign around organizational objectives.
- Optimizing and reviewing ad copy.
- Organizing budget requirements.
- Implementing successful bidding plans and efficient keyword organization.
The ideal candidate will possess:
- Google AdWords certification or equivalent proficiency.
- Understanding of Google Analytics.
- Knowledge of using MS Excel (Pivot Tables) for evaluation.
- E-commerce marketing proficiency.
The candidate should also have strong investigative, verbal, and written abilities, a gregarious personality, and the capability to create complex data into suggested actions.
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