Digital Media Strategist

3 days ago

Lahore, Punjab, Pakistan beBeeStrategist Full time $60,000 - $90,000
Media Buyer

Overview:

  • Develop and execute comprehensive media buying strategies across various platforms.

Key Responsibilities:

  • Conduct thorough audience research and analysis to identify relevant targeting options.
  • Create and manage advertising campaigns, including campaign setup, ad creation, targeting, and optimization.
  • Collaborate with creative teams to develop compelling ad creatives optimized for specific platforms.
  • Monitor campaign performance metrics, analyze data, and generate actionable insights to optimize campaign performance and achieve KPIs.
  • Stay updated on market trends, platform updates, and best practices for digital advertising.

Requirements:

  • Education: Bachelor's degree in Digital Marketing, Advertising, Business, or a related field.
  • Experience: Minimum of 3 years of international experience in media buying, focusing on Meta and TikTok advertising platforms.
  • Must have experience in running ads for international ecommerce.
  • Media Buying: Must have managed monthly ad spend over $50k.
  • Revenue: Must have worked with brands with revenues over $1M+ a month.
  • Skills: Strong analytical skills, research, communication, and collaboration skills.

Benefits:

  • Full-time employment opportunity.
  • Mid-senior level position.
  • Marketing and sales job function.
  • Advertising services industry.

Additional Requirements:

  • Account management and negotiation skills.
  • Excellent time management and organizational skills.

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