Marketing Strategy Lead

5 days ago


Lahore, Punjab, Pakistan Recooty Full time
Company Overview

We are Recooty, a cutting-edge technology company dedicated to innovation and excellence. Our mission is to revolutionize the digital landscape and make a lasting impact.


Job Title: Digital Marketing Strategist

We are seeking an experienced Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing our online marketing campaigns.

Your main objective will be to drive lead generation and facilitate the sales team through strategic initiatives that increase brand presence, improve product adoption, and user conversion.


Key Responsibilities:
  • Develop and implement comprehensive marketing strategies and roadmaps for our products.
  • Collaborate closely with our product development teams to create go-to-market strategies based on each product.
  • Design and maintain marketing databases for email, social channels, and display ad campaigns.
  • Drive forward SEO and SEM efforts with internal and external partners.
  • Analyze marketing performance and prepare detailed reports.
  • Partner with key stakeholders to prepare high-quality content, landing pages, and manage publication life-cycle.
  • Manage AdWords and other paid advertising channels.
  • Set targets and build strategies to achieve them.
  • Develop and test ad copy for operational efficiency.
  • Create and optimize landing pages to increase signups.
  • Develop and execute campaigns to enhance lead quality and stay ahead of the competition.
  • Conduct data analysis around web traffic and other key metrics.
  • Monitor KPIs and set up mechanisms to measure multiple campaigns across various online channels.
  • Draw meaningful conclusions from campaign data and identify potential opportunities for improvement.
  • Communicate with team members on campaign developments, timelines, and results.


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