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Digital Marketing Director
6 days ago
We are seeking a Digital Marketing Strategist to lead online marketing campaigns across established and emerging social channels. The ideal candidate will have a proven track record of establishing successful marketing campaigns in fast-paced technology companies, focusing on B2B and consumer products.
The primary objective of this role is to facilitate sales team growth through lead generation by conceiving, driving, and implementing initiatives to increase brand presence, improve product adoption, and user conversion.
Key Responsibilities:
- Develop a Marketing Strategy: Create and implement a comprehensive marketing strategy and roadmap for our products.
- Marketing Planning: Collaborate with cross-functional teams to create marketing plans aligned with our business goals.
- Go-to-Market Strategies: Partner with product development teams to develop go-to-market strategies based on each product.
- Data Management: Design and maintain a marketing database for email, social channels, and display ad campaigns.
- SEO & SEM: Drive forward SEO and SEM efforts with internal and external partners.
- Benchmarking & Reporting: Monitor and report on marketing performance using key metrics.
- Campaign Execution: Collaborate with stakeholders to create high-quality content, landing pages, and manage publication life-cycle.
- Paid Advertising: Manage ad spend and optimize paid channels.
- Target Setting & Achievement: Set targets and build strategies to achieve them.
Requirements:
- 5+ years of experience in digital marketing with a focus on websites, blogs, social media campaigns, analytics, and optimization.
- Proven experience building campaign strategies from scratch.
- Excellent Excel skills, including pivot tables and vlookups.
- Familiarity with analytics tools and ability to set up tracking/reporting mechanisms.
- Experience working with data.
- Ability to identify target audiences and devise engaging digital campaigns.
- Familiarity with Google AdWords and Photoshop.
- Experience managing campaigns on Google, LinkedIn, Facebook, Instagram, and emerging social channels.
- Familiarity with HubSpot is a plus.
- Excellent written and verbal communication skills.
- Top-notch PowerPoint skills.
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