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Digital Marketing Specialist

2 weeks ago

Lahore, Punjab, Pakistan EvolveDash Inc. Full time

We are looking for a talented Digital Marketing Specialist to support our marketing team in executing campaigns, managing digital tools, and analyzing marketing performance. This is a great opportunity for someone with at least 1-2 years of marketing experience who is eager to contribute to a fast-paced team and grow within the field.

About the Job:

  • You will be responsible for assisting in the development and execution of marketing campaigns, including email marketing, social media, and content marketing.
  • Manage and optimize marketing automation and CRM systems, specifically HubSpot and Mailchimp.
  • Create and schedule email campaigns, ensuring audience segmentation and A/B testing for optimal results.
  • Support content creation for blogs, newsletters, website copy, and social media.
  • Monitor and report on campaign performance using analytics tools to improve marketing strategies.
  • Coordinate with design and sales teams to ensure marketing materials align with brand guidelines and business goals.
  • Conduct competitor and market research to identify new marketing opportunities.
  • Assist in organizing promotional events and trade shows.
  • Maintain the marketing calendar and project timelines to ensure deadlines are met.

Key Responsibilities:

  • Develop and execute marketing campaigns that meet business objectives.
  • Manage and optimize marketing automation and CRM systems.
  • Create engaging content for various marketing channels.
  • Analyze campaign performance and provide insights for improvement.
  • Collaborate with cross-functional teams to ensure marketing alignment.

Requirements:

  • A minimum of 1-2 years of experience in marketing, preferably in digital marketing or marketing coordination.
  • Proficiency with HubSpot and Mailchimp is required.
  • Experience with social media platforms, content management systems, and email marketing best practices.
  • Strong writing and communication skills.
  • Ability to multitask and manage multiple projects in a fast-paced environment.
  • Familiarity with SEO, Google Analytics, and paid advertising (Google Ads, Meta Ads) is a plus.
  • Basic design skills in Canva or Adobe Creative Suite are an advantage.