Digital Content Architect

18 hours ago

Lahore, Punjab, Pakistan beBee Careers Full time
Marketing and Content Mastery

We are seeking a seasoned Content Marketing Manager to drive our content strategy and execution across multiple channels. This role involves developing high-impact content that raises brand awareness, educates potential customers, and supports lead generation.

Key Responsibilities
  • Content Strategy and Development
    • Develop and maintain an editorial calendar aligned with marketing objectives and product launches.
    • Identify target audience segments and create relevant, compelling content that addresses their needs and pain points.
  • Content Creation & Management
    • Write and/or oversee the development of engaging content, including blog posts, whitepapers, eBooks, case studies, newsletters, social media updates, and more.
    • Collaborate with internal and external writers, designers, and multimedia specialists to ensure consistent brand voice and high-quality output.
    • Optimize content for SEO and user engagement, applying best practices such as keyword integration, metadata, and internal linking.
  • Distribution & Promotion
    • Implement strategies to grow audience reach and engagement (e.g., influencer outreach, guest posting, partnerships).
    • Work closely with the digital marketing team to support paid campaigns (e.g., SEM, social ads) and retargeting efforts.
  • Performance Analysis & Reporting
    • Track, measure, and analyze content performance using analytics tools (Google Analytics, HubSpot, etc.) to inform future strategy.
    • Regularly report on key metrics (traffic, leads, conversions, engagement) and make data-driven recommendations for optimization.
    • Conduct A/B testing on headlines, formats, and visuals to improve content effectiveness.
  • Cross-Functional Collaboration
    • Partner with product marketing and sales teams to develop content tailored to different stages of the buyer's journey.
    • Work with design and development teams to create engaging user experiences (landing pages, interactive content, etc.).
    • Coordinate with external freelancers or agencies when specialized expertise or additional capacity is required.
  • Team Development & Process Improvement
    • Mentor content writers and multimedia specialists, setting clear objectives and providing constructive feedback.
    • Refine and optimize internal content production workflows to improve efficiency, quality, and speed of execution.
    • Stay up-to-date with emerging content marketing trends, tools, and best practices to ensure ongoing innovation.
    Requirements
    • Bachelor's degree in Marketing, Communications, Journalism, or a related field; equivalent work experience will also be considered.
    • 4+ years of proven experience in content marketing, copywriting, or digital marketing roles.
    • Strong writing, editing, and storytelling skills; familiarity with various content formats (blog, video, social media, email, etc.).
    • Knowledge of SEO best practices and experience with keyword research tools (e.g., SEMrush, Ahrefs, or Moz).
    • Proficiency in web analytics (e.g., Google Analytics) and marketing automation platforms (e.g., HubSpot, Marketo) preferred.
    • Excellent project management skills with the ability to juggle multiple priorities and deadlines.
    • Data-driven mindset; comfortable using metrics to guide decisions and measure results.
    • Strong communication and collaboration skills; able to work effectively with cross-functional teams.

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