Consumer Insights Specialist

3 days ago


Lahore, Punjab, Pakistan British American Tobacco Full time

JOB TITLE: Consumer Insights Executive

REPORTS TO: Consumer Insights Manager

FUNCTION: Marketing

SUB-FUNCTION: Marketing – Insights, Analytics & Foresights

LOCATION: Pakistan

PURPOSE STATEMENT:

The role will support the execution of the insights plan and implement, manage and report on consumer research to drive the business towards consumer centricity and a single view of the consumer.

PRINCIPAL ACCOUNTABILITIES:

  • Bring together consumer perspectives to inform marketing decisions.
  • Gather and analyze market context to deliver actionable insights.
  • Manage research projects to ensure timely delivery of high-quality results.
  • Develop and communicate insightful recommendations to stakeholders.
  • Maintain and improve information systems and research reporting processes.


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