Consumer Insights Specialist
3 days ago
JOB TITLE: Consumer Insights Executive
REPORTS TO: Consumer Insights Manager
FUNCTION: Marketing
SUB-FUNCTION: Marketing – Insights, Analytics & Foresights
LOCATION: Pakistan
PURPOSE STATEMENT:
The role will support the execution of the insights plan and implement, manage and report on consumer research to drive the business towards consumer centricity and a single view of the consumer.
PRINCIPAL ACCOUNTABILITIES:
- Bring together consumer perspectives to inform marketing decisions.
- Gather and analyze market context to deliver actionable insights.
- Manage research projects to ensure timely delivery of high-quality results.
- Develop and communicate insightful recommendations to stakeholders.
- Maintain and improve information systems and research reporting processes.
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