Marketing Communications Specialist

5 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

Email Marketing Job Description

This is an exciting opportunity to work as an Email Marketing specialist and develop campaigns that foster customer engagement, retention, and growth.

The main duties involve:

  • Strategy Development: Formulate and execute email marketing strategies that meet business targets.
  • Audience Identification: Identify and segment email lists based on audience demographics and behaviors.
  • Email Content Production: Create compelling email content, encompassing copy, visuals, and calls to action.
  • Performance Monitoring: Continuously monitor and assess email campaign performance to optimize results.
  • Cross-Functional Teamwork: Collaborate with other departments to ensure alignment between email marketing strategies and broader marketing goals.

Essential Skills

  • Degree in Marketing or a related field.
  • Experience in email marketing (minimum 2 years).
  • Proficiency in email marketing software and marketing automation tools.
  • Ability to analyze data and provide actionable insights.
  • Exceptional written and verbal communication skills.
  • Creative thinking with a focus on visual aesthetics.

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