Marketing Operations Specialist

2 days ago


Karachi, Sindh, Pakistan HR Ways Full time
About the Role

We are seeking a skilled Digital Marketing Specialist to join our team at HR Ways. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing campaigns across multiple channels.

Key Responsibilities:
  • Campaign Management: Develop and maintain a detailed marketing calendar, aligning with company goals and product launches.
  • Marketing Support: Assist in planning and executing marketing campaigns, including email, digital ads, and social media initiatives.
  • Vendor Coordination: Manage vendor relationships, ensuring timely delivery of marketing materials and accurate event logistics.
  • Content Creation: Collaborate on content development for various marketing channels, adhering to brand messaging and target audience optimization.
  • Email and Social Media Management: Develop and schedule email marketing campaigns, monitor social media performance, and optimize strategies for better engagement and ROI.
  • Inventory and Promotion Management: Work with the purchasing team to track inventory levels and manage product promotions to meet quarterly rebate targets.
  • Sales Support: Provide sales teams with marketing materials, promotional content, and product information to aid in sales efforts.
  • Tracking and Reporting: Track and report campaign performance, providing data and insights to senior management.


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