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Marketing Expert Professional
5 hours ago
We are seeking an experienced Digital Media Marketing Expert to lead our SEO efforts. The successful candidate will have a proven track record of developing and implementing successful SEO strategies.
About the RoleThis role involves leading a team of specialists to develop and implement a comprehensive SEO strategy for a portfolio of clients. The successful candidate will be responsible for conducting thorough analyses of data and results to identify trends and insights in order to achieve maximum ROI in paid search campaigns.
Responsibilities- Lead a team of specialists to develop and implement a comprehensive SEO strategy for a portfolio of clients.
- Conduct thorough analyses of data and results to identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Prepare detailed reports on campaign performance.
- Develop compelling calls-to-action to drive conversions.
- Monitor, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying within budget.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword research, expansion, and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategies.
- 4+ years of digital advertising experience.
- Ability to energize and inspire internal teams about the importance of digital opportunities.
- Ability to stay up-to-date with the latest trends and changes in UI/UX, SEO, paid media, and inbound marketing.
- Show proven skills in identifying digital opportunities.
- Experience defining content KPIs and measurement.
- Deep understanding of how digital content moves through today's media landscape and define relevant and impactful strategies.
- Experienced in SEO knowledge and social media marketing savvy.
- At ease managing multiple projects, setting stakeholder expectations, working individually, and collaborating across teams.
- Proficiency in English.
- Reliable internet connection and office setup.
Candidates should have experience with four (4) or more of the following analysis tools:
- Web Analytics.
- Search Engine Marketing.
- Display Marketing.
- Some WordPress knowledge.
- Google Search Console.
- SEMrush.
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