Digital Marketing Strategist

2 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

Job Title: Digital Marketing Strategist

An SEO specialist plays a crucial role in analyzing, reviewing, and implementing changes to websites to optimize them for search engines.

The primary goal is to maximize traffic to a site by improving its page rank within search engines.

Key Responsibilities:
  • Analyze and review websites to identify areas for improvement in search engine optimization;
  • Develop original content incorporating keywords or phrases to increase traffic;
  • Test and implement various search engine marketing techniques and website layouts;
  • Enhance website visibility on Internet search engines;
  • Liaise with clients and departments to strategize optimization improvements;
  • Explain the need for changes to existing sites and develop effective solutions;
  • Study competing websites to learn from their SEO efforts and stay updated with industry trends;
  • Develop and implement strategies to increase inbound traffic;
  • Optimize website content using meta tags, robots.txt files, and other techniques;
  • Choose optimized domain and web page names;
  • Decide on page titles, headers, and sub-headers that accurately reflect content;
Benefits:
  • Improved website visibility and credibility;
  • Increased online traffic and engagement;
  • Enhanced brand reputation and customer trust;
  • Competitive edge in the market through strategic SEO tactics;
  • Staying ahead of industry trends and best practices in search engine optimization.

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