Search Engine Marketing Manager

2 weeks ago

Karachi, Sindh, Pakistan beBee Careers Full time

Job Description:

We are seeking a highly skilled Pay Per Click Campaign Coordinator to join our team. As a key member of our marketing department, you will be responsible for developing and executing our Google Ads strategy.

This position is ideal for someone who thrives in a fast-paced environment and is keen to contribute to the success of diverse marketing campaigns through expert campaign management and data-driven optimisation strategies.

Responsibilities:

  • Design, implement, and manage PPC campaigns across Google Ads, including search, display, and Performance Max campaigns.
  • Configure and optimize Google Merchant Center for seamless integration with Google Ads.
  • Set up and maintain Google Analytics and Google Search Console, utilizing these tools to monitor and report on campaign performance.
  • Conduct continuous A/B testing for various campaign elements to refine and enhance performance.
  • Analyze and leverage campaign data to adjust strategies and achieve optimal results.
  • Create detailed reports on campaign performance, providing insights and actionable recommendations to both the marketing team and senior leadership.
  • Collaborate closely with other team members to ensure a unified marketing strategy.
  • Stay informed about the latest PPC and SEM trends and best practices.
  • Align PPC campaigns with SEO strategies; additional knowledge of on-page and off-page SEO is beneficial.

Qualifications:

  • Solid experience managing Google Ads, with a deep understanding of PPC, Google Merchant Center, Google Analytics, and Google Search Console.
  • Proven track record of optimizing Google Ads campaigns and utilizing digital marketing tools.
  • Strong analytical skills with the ability to derive meaningful insights from data.
  • Excellent communication and organizational abilities.
  • Ability to work both independently and within a team environment.

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