Digital Marketing Strategist

6 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

Email Marketing Specialist

Our team is seeking a skilled Email Marketing Specialist to lead email marketing initiatives and drive impactful customer engagement, retention, and conversion. This role offers an exciting opportunity to craft compelling campaigns, leverage data-driven insights, and nurture customer relationships.

Key Responsibilities:

  • Plan, design, and execute email marketing campaigns aligned with brand objectives.
  • Write clear, persuasive, and engaging email content that captures attention and drives conversions.
  • Manage and segment email lists to ensure targeted messaging.
  • Analyze key email metrics and optimize future campaigns using insights.
  • Evaluate campaign performance, ensuring compliance with regulations and maximizing deliverability.
  • Collaborate with internal teams to create visually appealing email content.
  • Refine email strategies based on customer feedback and engagement patterns.

Requirements:

  • Proven experience in email marketing and lead generation through LinkedIn.
  • Exceptional copywriting skills for creating clear, concise, and persuasive email content.
  • Strong understanding of A/B testing methodologies and techniques for optimizing email performance.
  • Experience in setting up automated email workflows and customer journey mapping.
  • Excellent organizational and time management skills for handling multiple campaigns simultaneously.
  • Familiarity with email marketing tools and CRM platforms for managing subscriber data.

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