SEO Strategist

1 day ago

Karachi, Sindh, Pakistan beBee Careers Full time
Job Title: SEO Strategist

We are seeking a highly skilled and experienced SEO Strategist to drive organic growth and visibility for our company. The successful candidate will be responsible for developing and executing comprehensive SEO strategies that encompass on-page, off-page, and technical optimization.

  • Main Responsibilities:
  • Conduct thorough keyword research and implement on-page optimization strategies, including meta tags, headings, content optimization, internal linking, and image optimization, to improve search engine rankings.
  • Collaborate with the development team to identify and resolve technical SEO issues, ensuring website crawlability, indexability, site speed, mobile-friendliness, and overall website health.
  • Develop and execute effective off-page strategies, including link building, guest posting, and online reputation management, to build domain authority and increase organic visibility.
  • Work closely with the content team to provide SEO guidance for the creation of high-quality, relevant, and engaging on-site content that targets relevant keywords and user intent.
  • Ensure the website is responsive across all devices and provides an optimal user experience, contributing to improved rankings and reduced bounce rates.
  • Implement strategies to optimize content for semantic search and voice search queries.
  • Stay up-to-date with the latest developments in AI search platforms and implement strategies to optimize content for visibility within these platforms.
  • Track, analyze, and report on key SEO metrics using tools like Google Analytics and Google Search Console, identifying trends, insights, and areas for improvement.
  • Contribute to the development and refinement of the overall SEO strategy, aligning it with business goals and adapting to changes in the search engine landscape.

Requirements:

  • 1-3 years of proven experience in SEO, with a strong understanding of on-page, off-page, and technical SEO principles.
  • Proven experience in keyword research, link building, and content optimization.
  • Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
  • Strong understanding of website architecture, mobile responsiveness, and user experience principles.
  • Excellent analytical and problem-solving skills with the ability to interpret data and derive actionable insights.
  • Strong communication and collaboration skills to work effectively with cross-functional teams.
  • Familiarity with content management systems (CMS) such as WordPress.
  • Knowledge of HTML, CSS, and JavaScript basics is a plus.

Bonus Points:

  • Experience with international SEO.
  • Familiarity with SEO for e-commerce platforms.
  • Experience with video SEO and podcast SEO.

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