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Marketing Communications Specialist

2 weeks ago

Lahore, Punjab, Pakistan Talent Trellis Inc. Full time
About the Position

Talent Trellis Inc. is a leading customer service outsourcing company looking for a highly skilled Content & Digital Marketing Manager to lead our content strategy and develop engaging content across various formats.

The successful candidate will be responsible for crafting and executing a content strategy that resonates with our target audience, creating compelling content to build awareness, engage potential clients, and effectively communicate our value proposition.

Responsibilities:

  • Strategic Content Development:
    • Develop and implement a comprehensive content strategy to enhance brand visibility and engagement.
  • Content Creation and Curation:
    • Produce a diverse array of content formats including blog posts, short-form reels, downloadable resources, videos, and social media posts.
  • Editorial and SEO Management:
    • Manage the content calendar to ensure regular publication across all platforms.
  • Audience Engagement and Analysis:
    • Analyze engagement metrics and audience behavior to refine content strategies.

Requirements:

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 3-5 years of experience in content creation and digital marketing, preferably within the SaaS, technology, or customer support industries.
  • Strong grasp of SEO principles and content optimization techniques.