User Acquisition Lead

2 days ago


Islamabad, Islamabad, Pakistan beBee Careers Full time

This role is responsible for driving user acquisition, product adoption, and retention across our B2B and B2C offerings. The ideal candidate will have a strong understanding of product development and go-to-market strategies.

Main Responsibilities:
  1. Develop and manage the product roadmap for user-facing features that drive acquisition, activation, and retention.
  2. Conduct analysis of product usage and user behavior to identify opportunities for improvement.
  3. Collaborate with cross-functional teams to design and launch features that improve conversion, engagement, and growth metrics.
  4. Design and execute growth experiments across various acquisition channels.
  5. Align marketing campaigns with product initiatives and customer feedback.
  6. Oversee product localization and go-to-market initiatives in key regions.
  7. Ensure product-market fit and customer success through coordination with compliance, support, and partnerships.
Requirements:
  • Minimum 4 years of experience in product, growth, or GTM roles, preferably in fintech or B2B/B2C SaaS startups.
  • A proven track record of shipping user-facing features and owning product KPIs.
  • Experience in emerging markets or cross-border payments, especially with freelance, agency, or SMB audiences.
  • Ability to work effectively with cross-functional teams and iterate quickly.
  • Analytical mindset with expertise in data-driven decision-making and growth experimentation.
  • Excellent written and verbal communication skills.


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