Online Retail Strategy Lead

20 hours ago


Lahore, Punjab, Pakistan PureLogics Full time

PureLogics is seeking an Online Retail Strategy Lead to join our team.

About the Role:

This role involves leading the development and execution of online retail strategies to drive traffic and sales across various platforms.

Key Responsibilities:
  • Strategic Planning
    • Develop and execute comprehensive online retail strategies.
    • Identify growth opportunities and implement improvements.
  • Marketing Campaigns
    • Develop and execute multi-channel marketing campaigns on Facebook, Instagram, TikTok, and other social media channels.
    • Design and manage paid ad campaigns, including PPC, social media ads, and sponsored posts.
  • Analytics and Reporting
    • Track campaign performance and ROI using tools like Google Analytics, Facebook Ads Manager, and marketplace dashboards.
    • Use data insights to refine marketing strategies, improve conversion rates, and maximize sales.
Requirements:
  • Proven experience in e-commerce marketing.
  • Expertise in running successful marketing campaigns.
  • Strong knowledge of SEO and digital advertising.
  • Proficiency in analytics tools.
  • Creative mindset and excellent communication skills.
Preferred Skills:
  • Experience in the art or handmade product niche.
  • Knowledge of email marketing and influencer marketing.
Seniority Level:

Entry level

Employment Type:

Full-time

Industries:

Software Development



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