E-Commerce Marketing Director

2 days ago


Lahore, Punjab, Pakistan SoftSandila Full time
Senior E-Commerce Marketing Manager

We are seeking a highly skilled and results-driven Senior E-Commerce Marketing Manager to join our team at SoftSandila, Pakistan. As a key member of our e-commerce department, you will be responsible for developing and implementing strategies to drive online sales growth and profitability.

Key Responsibilities:

  1. Develop and execute comprehensive plans to increase online sales metrics and revenue growth.
  2. Define and implement webstore strategies to drive traffic, engagement, and conversion.
  3. Monitor and analyze sales volumes, margin percentage, and other key performance indicators (KPIs) on a weekly basis.
  4. Evaluate the current strategic direction of our e-commerce channel and recommend improvements.
  5. Ensure overall profitability and sales revenue targets are met for all e-commerce channels.
  6. Maintain optimal stock levels and pricing to meet customer needs and preferences.
  7. Ensure accurate data and up-to-date information across all webstore platforms.
  8. Provide feedback to marketing, sales, logistics, and vendors on webstore performance.
  9. Develop promotional direction and pricing recommendations for the webstore.
  10. Maintain and update the online marketing plan for the webstore.
Job Requirements
  • Proven track record of increasing sales with a minimum of 1-2 years of experience in a similar role.
  • Excellent organizational skills, attention to detail, and ability to multitask.
  • Experience with Search Engine Optimization (SEO), pay-per-click advertising, and e-commerce platforms is a plus.
  • Familiarity with consumer product experience in an e-commerce environment is essential.
  • Strong knowledge of business mathematics and terminology, excellent verbal and written communication skills, and strong listening and presentation skills.
  • A basic understanding of the channel distribution sales model is a plus.


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