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Social Media Advertising Manager
7 hours ago
We are seeking a highly skilled Digital Marketing Specialist to lead our digital marketing initiatives across e-commerce platforms and social media. This role is responsible for driving online sales, managing paid and organic social media campaigns, optimizing the customer journey, and enhancing our brand presence across both our e-commerce site and social media channels.
Main Objectives:
E-commerce Growth- Grow E-commerce Revenue: Develop and execute strategies to increase online sales, improve conversion rates, and enhance the customer shopping experience.
- Enhance Customer Experience: Oversee product catalog, ensuring high-quality images, compelling product descriptions, and optimized listings to drive visibility and conversions.
- Improve Customer Retention: Analyze and optimize the customer journey across the website to increase engagement, reduce cart abandonment, and improve customer retention.
- Promote Products Effectively: Create and manage promotional campaigns, sales funnels, and seasonal offers to boost e-commerce revenue and customer loyalty.
- Monitor and Optimize Performance: Monitor and analyze key performance metrics (KPIs) such as conversion rates, average order value, and return on ad spend (ROAS) to ensure the effectiveness of e-commerce campaigns.
- Test and Improve User Experience: Conduct A/B tests on product pages, checkout processes, and promotions to improve site performance and user experience.
- Develop Social Media Strategy: Create and implement a social media marketing strategy to grow brand awareness, drive traffic to the e-commerce site, and increase engagement on social platforms (Instagram, Facebook, TikTok, Pinterest, etc.).
- Content Creation and Curation: Lead the creation of compelling, shareable content (images, videos, blog posts) that aligns with the brand's voice and goals across social platforms.
- Paid Social Media Advertising: Manage and optimize paid social media campaigns, including Facebook and Instagram ads, to drive traffic to the e-commerce site and increase sales.
- Engage with Customers: Engage with followers, respond to comments and messages, and foster an online community to build brand loyalty and increase word-of-mouth marketing.
- Social Media Performance Monitoring: Monitor social media performance and provide regular reports on key metrics (engagement, reach, traffic, sales) to assess the impact of social media efforts on e-commerce sales.
- Collaborate with Cross-Functional Teams: Collaborate closely with the product and sales teams to ensure consistency in messaging, promotions, and product offerings across both e-commerce and social channels.
- Use Data-Driven Insights: Use data-driven insights from both e-commerce and social media performance to continuously improve strategies and campaigns.
- Build Partnerships: Identify and collaborate with influencers, brand ambassadors, or partners to promote products, expand reach, and drive sales.
About Dewan Foods
Dewan Foods is a renowned food processing company committed to delivering premium quality products to consumers worldwide.
Job Type:
Full-time
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