Senior Pay Per Click Marketing Specialist

5 days ago


Karachi, Sindh, Pakistan TachZilla Full time

Job Title: Senior Pay Per Click Marketing Specialist

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TachZilla is seeking a highly skilled and experienced PAY PER CLICK MARKETING SPECIALIST to drive paid search campaigns and optimize marketing efforts.

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Responsibilities:

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  • Manage daily account activities on leading search platforms, including Google AdWords and Yahoo.\
  • Maintain and monitor keyword bids, account performance, impression share, quality score, and other critical metrics.\
  • Develop and implement effective ad copy and graphical templates to enhance brand visibility.\
  • Oversee Display network placement management on search engines and contextual advertising platforms.\
  • Recommend and execute strategies for keyword opportunities, campaign structuring, targeting, and display network optimization.\
  • Support the creation of new paid search campaigns, ad groups, and accounts.\
  • Produce weekly and monthly reports for key metrics, revenue tracking, and goal alignment.\
  • Stay current with industry trends and developments in digital advertising and search engine marketing.\
  • Analyze web analytics dashboards, reports, and key performance indicators to inform strategic decisions.\
  • Collaborate with cross-functional teams to develop and implement marketing strategies.\\[/ul]\

Requirements and Qualifications:

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A successful candidate will possess strong analytical skills, attention to detail, and the ability to work effectively under pressure. Proficiency in Google AdWords, Yahoo, and other search platforms is essential, along with excellent communication and project management skills.



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