Digital Search Optimization Specialist

13 hours ago

Lahore, Punjab, Pakistan beBeeSeo Full time $60,000 - $80,000

We are seeking an experienced Search Engine Optimization (SEO) specialist to manage all search engine optimization and marketing activities.

Key Responsibilities:
  • Develop and implement a comprehensive search engine optimization strategy to increase rankings on major search networks.
  • Analyze data and results to achieve maximum return on investment (ROI) in paid search campaigns.
  • Track, report, and analyze website analytics and pay-per-click initiatives.
  • Manage campaign expenses and reconcile discrepancies.
  • Optimize copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery and optimization.
  • Research and implement search engine optimization recommendations.
  • Research and analyze competitor advertising links.
  • Develop and implement a link building strategy.

Key Requirements and Skills:

  • Proven experience managing pay-per-click campaigns across Google, Yahoo, and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • In-depth experience with website analytics tools.
  • Experience with bid management tools.
  • Experience with A/B and multivariate experiments.
  • Knowledge of ranking factors and search engine algorithms.

About the Role:

This role involves developing and implementing a comprehensive SEO strategy to increase rankings on major search networks. The successful candidate will be responsible for analyzing data and results to achieve maximum ROI in paid search campaigns, tracking, reporting, and analyzing website analytics and pay-per-click initiatives, and managing campaign expenses and reconciling discrepancies.

Required Skills and Qualifications:

The ideal candidate will have proven experience managing pay-per-click campaigns across Google, Yahoo, and Bing, a solid understanding of performance marketing, conversion, and online customer acquisition, in-depth experience with website analytics tools, experience with bid management tools, experience with A/B and multivariate experiments, and knowledge of ranking factors and search engine algorithms.

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