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Manager of Communications and Branding

3 weeks ago

Saddar Town, Pakistan Institute For Advancing Careers and Talents Full time
About Us

The Institute For Advancing Careers and Talents is a leading educational institution committed to empowering students, faculty, and staff to excel in their respective fields. Our mission is to provide a world-class learning environment that fosters innovation, creativity, and critical thinking.

**Job Title:** Senior Marketing Strategist

We are seeking a highly skilled professional to join our team as a Senior Marketing Strategist, responsible for developing and executing a comprehensive marketing and communications plan. As a key member of our team, you will play a vital role in promoting our institute's brand, products, and services across multiple channels.

**Key Responsibilities:

  1. Develop and execute a strategic marketing and communications plan that aligns with our institute's goals and objectives.
  2. Lead and manage the marketing, communications, and public relations staff, providing guidance and support as needed.
  3. Collaborate with cross-functional teams to integrate brand messaging, drive engagement, and enhance our digital presence.
  4. Conduct market research and analysis to inform marketing decisions, optimize campaigns, and measure performance.
  5. Design and produce marketing materials, advertising products, and other visual content that showcases our institute's strengths and achievements.
  6. Develop and maintain relationships with key stakeholders, including students, faculty, staff, alumni, and external partners.
  7. Serve as the primary point person for digital initiatives, overseeing customer relationship tools, alumni and development programs, and other related digital spaces.
  8. Stay up-to-date with industry trends and best practices, recommending new programs and initiatives to drive growth and innovation.

**Requirements:

  • Demonstrated experience in marketing, communications, or public relations, with a proven track record of success in a similar role.
  • Excellent creative, analytical, and organizational skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
  • Strong leadership and interpersonal skills, with experience in managing teams and collaborating with cross-functional stakeholders.
  • Ability to communicate complex ideas effectively, both verbally and in writing, to diverse audiences and stakeholders.
  • A deep understanding of customer service principles and a commitment to delivering exceptional experiences.
  • Senior leadership experience in marketing, public relations, advertising, website development, social media, and enrollment marketing.
  • Passion for working with diverse populations and understanding the culture and messaging needs of individuals seeking higher education.
  • Ability to work independently and collaboratively, as needed, to drive results and achieve shared objectives.

**What We Offer:

  • A dynamic and supportive work environment that fosters growth, innovation, and collaboration.
  • A competitive compensation package, including a salary and benefits that reflect your value and contributions.
  • The opportunity to work with a talented team of professionals who share your passion for excellence and dedication to making a meaningful impact.
  • Professional development opportunities to enhance your skills, knowledge, and career prospects.
  • A recognition program that rewards outstanding performance and celebrates individual and team achievements.