Digital Media Strategist

6 hours ago

Karachi, Sindh, Pakistan beBee Careers Full time

About the Role

We are seeking a skilled Digital Media Strategist to join our team. As a key member of our marketing and sales department, you will be responsible for developing and implementing effective media strategies to maximize audience engagement and return on investment.

Key Responsibilities:

  • Develop and execute media plans that align with campaign objectives and target audience insights.
  • Analyze market trends, audience behavior, and competitor strategies to inform media buying decisions.
  • Select the most suitable media platforms (digital, TV, radio, print, outdoor, etc.) for campaign execution.
  • Collaborate with creative and account management teams to ensure cohesive brand messaging.
  • Negotiate media buys, placements, and budgets with vendors to achieve cost efficiency.
  • Monitor campaign performance and provide data-driven insights for optimization.
  • Stay up-to-date on industry trends, emerging media channels, and technological advancements.
  • Presentation and reporting: Prepare detailed reports and presentations for internal and client reviews.

Requirements:

  • Bachelor's degree in marketing, Media Studies, Advertising, or a related field.

Experience:

  • 4+ years of experience in media planning, buying, or advertising.

Key Skills and Competencies:

  • Strong understanding of digital and traditional media channels.
  • Proficiency in media analytics tools (Google Analytics, Facebook Business Manager, Nielsen, etc.).
  • Excellent analytical, negotiation, and communication skills.
  • Ability to multitask and manage multiple campaigns simultaneously.
  • A data-driven mindset with a passion for strategic planning.

Seniority Level: Mid-Senior level

Job Function: Marketing and Sales

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