Digital Growth Strategist

1 week ago

Karachi, Sindh, Pakistan beBee Careers Full time

Digital Growth Strategist

We're seeking a highly skilled Performance-Focused Digital Marketing Manager to join our team. This role involves driving digital growth across multiple e-commerce brands using a strategic blend of Meta ads, Google ads, email marketing, SEO, and other performance tools.

Key Responsibilities:

  • Paid Media Campaigns:

    • Plan, execute, and optimize performance campaigns across Facebook, Instagram, and Google (Search, Display, Shopping)
    • Create and manage ad sets, creatives, A/B tests, and audience strategies
    • Monitor performance metrics such as ROAS, CTR, CPA, and LTV, adjusting budgets and bids as needed
    • Align paid media strategies with product launches, sales, and seasonal trends

  • Email Marketing:

    • Develop and manage email flows, newsletters, and automation campaigns for client and internal brands
    • Segment audiences and personalize content for higher engagement and conversion
    • Track open rates, click-through rates, and conversions, and optimize accordingly

  • Search Engine Optimization (SEO):

    • Oversee on-page, off-page, and technical SEO efforts
    • Conduct keyword research, optimize content and product pages, and monitor SERP rankings
    • Collaborate with content writers and developers to implement SEO best practices

  • E-commerce Performance Strategy:

    • Understand client goals and consumer journeys to build full-funnel marketing strategies
    • Analyze website traffic, user behavior, and conversions using GA4, Hotjar, Meta Pixel, etc.
    • Create performance reports, dashboards, and client-facing updates
    • Stay updated with e-commerce trends, platform updates, and algorithm changes
Required Skills & Qualifications:
  • 3–5 years of experience in digital marketing (e-commerce or agency experience preferred)
  • Proven track record of running high-ROAS campaigns on Meta & Google Ads
  • Proficiency in tools like Meta Ads Manager, Google Ads, Klaviyo/Mailchimp, Google Analytics, Google Search Console
  • Strong understanding of email flows, segmentation, and conversion triggers
  • Hands-on experience with SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.)
  • Analytical mindset with ability to translate data into strategy
  • Detail-oriented, process-driven, and collaborative
Preferred Add-ons:
  • Experience with Shopify, WooCommerce, or custom CMS e-commerce stores
  • Basic knowledge of landing page optimization (CRO)
  • Ability to collaborate with creative and development teams
  • Experience in running retargeting and remarketing campaigns

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