Ecommerce Marketing Professional

6 hours ago

Lahore, Punjab, Pakistan beBee Careers Full time

We are seeking a talented Digital Media Specialist with a strong background in managing and optimizing paid ad campaigns across Google Ads and Meta (Facebook & Instagram) platforms for ecommerce brands.

The ideal candidate will be responsible for developing and executing comprehensive PPC strategies to drive ecommerce sales and revenue.

Key Responsibilities:

  • Develop and manage high-performing PPC campaigns on Google Ads and Meta Ads platforms.
  • Conduct thorough keyword research, audience targeting, A/B testing, and performance analysis to optimize ad creatives, bidding strategies, landing pages, and funnel steps.
  • Set up and manage retargeting and lookalike campaigns to maximize sales.
  • Track and report campaign performance using tools like Google Analytics, GA4, Meta Ads Manager, etc.
  • Stay updated on the latest ecommerce trends, platform changes, and best practices.
  • Collaborate with the content/creative team to ensure cohesive branding and messaging across all channels.
  • Recommend and implement improvements in campaign strategy based on data insights.

Requirements:

  • Proven experience in managing ecommerce PPC campaigns across Google and Meta platforms.
  • Strong understanding of ad targeting, bidding strategies, customer journey, and sales funnels.
  • Hands-on experience with Google Ads (Search, Shopping, Display, YouTube) and Meta Ads (Facebook & Instagram).
  • Proficiency in using Google Analytics, GA4, Google Tag Manager, and Meta Pixel.
  • Excellent analytical skills and experience with data-driven decision-making.
  • Ability to manage budgets efficiently and deliver measurable results.
  • Up-to-date with the latest trends and best practices in paid marketing and ecommerce.
  • Strong communication and reporting skills.

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