Digital Health Content Strategist

2 weeks ago

Lahore, Punjab, Pakistan beBeeDigitalHealthContentStrategist Full time $500 - $600
Job Title: Digital Health Content Strategist

DCC Consultants provides offshore corporate services to its partner healthcare organizations.

Key Responsibilities:
  • Develop and implement a social media strategy that aligns with our company's marketing goals.
  • Grow and manage our social media presence across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
  • Create engaging content, including posts, videos, graphics, and infographics to educate and inform the audience about kidney health and dialysis care.
  • Collaborate with graphic designers and video editors to produce high-quality visual content.
  • Utilize Canva for designing social media graphics and marketing materials.
  • Monitor social media channels for engagement, respond to comments and messages in a timely manner, and foster community building.
  • Track and analyze social media performance metrics, providing insights and recommendations for improvement.
  • Stay updated on social media trends, platform updates, and best practices in healthcare marketing.
Requirements:
  • 4-5 years of experience in social media management, digital marketing, or a related field.
  • Experience working in a healthcare, dialysis, or kidney care setting.
  • Relevant certifications in digital marketing or social media management are a plus.
  • Strong knowledge of social media platforms, content creation tools, and analytics software.
  • Experience with paid social media campaigns and audience targeting.
  • Excellent writing, editing, and communication skills.
  • Ability to create visually appealing content and collaborate with graphic designers.
  • Strong organizational and time-management skills.
  • Familiarity with healthcare marketing regulations and patient privacy guidelines.
  • Passion for patient education and community engagement in healthcare space.
  • Proficiency in Canva for content creation.
  • Experience with social media scheduling platforms e.g. Buffer.
  • Proven experience in running and managing paid social media advertising campaigns.
Education:
  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field.

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