Brand Development Manager

7 days ago


Lahore, Punjab, Pakistan beBeeMarketing Full time
Key Responsibilities

The primary function of this role is to formulate and implement comprehensive marketing strategies, focusing on seamless execution. Key responsibilities include:

  • Marketing Planning: Develop and execute marketing plans to achieve short-term and long-term brand objectives.
  • Monitor and review all marketing activities, providing recommendations for improvement and managing the productivity of marketing plans and projects.
  • Align and collaborate with relevant functional heads/teams to ensure prompt and flawless execution of marketing plans and strategies.
  • Ensure close collaboration with R&D, Trade Marketing, Sales, and Supply Chain Teams in planning and execution of in-market activities.
  • Work with Heads of Sales and Revenue Managers on development of volume/revenue plans based on brands/initiatives, regions, and outlets.
  • Support the Marketing Head in finalizing the annual operating plan (AOP) and lead strategic discussions on brand plans for the AOP.
  • Support the Marketing Head in achieving objectives aimed at driving efficiency in the overall marketing function.
Qualifications

A bachelor's degree in a related field, preferably marketing.

At least 9-12 years of experience in a marketing or related role.



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