Digital Marketing Strategist

1 week ago


Lahore, Punjab, Pakistan beBee Careers Full time
Expert Social Media Manager and Digital Advertising Specialist

We are seeking a highly skilled and proactive individual to take charge of our social media platforms and online advertising initiatives. As our Digital Marketing Specialist, you will play a pivotal role in crafting and implementing strategies aimed at amplifying our online footprint, fostering audience interaction, and bolstering lead generation efforts.

The ideal candidate will have a proven track record in social media management and digital advertising, with a strong understanding of Google Analytics, Facebook Insights, and other analytics tools.

Responsibilities:
  • Formulate and execute an integrated social media strategy to enhance brand visibility and foster engagement.
  • Oversee the creation and scheduling of content across diverse platforms including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
  • Stay abreast of social media trends and capitalize on industry best practices to enhance user interaction.
  • Conduct in-depth analysis of social media metrics, compile comprehensive reports, and offer actionable recommendations.
  • Strategize and implement digital advertising campaigns spanning platforms like Google Ads, Facebook Ads, and Instagram.
  • Continuously monitor campaign performance metrics, adapting strategies based on analytical insights and ROI assessments.
Requirements:
  • Bachelor's degree in Marketing, Communications, or related field.
  • Proven experience in social media management and digital advertising.
  • Strong analytical skills to forecast and identify trends and challenges.
  • Excellent communication and copywriting skills.
  • Ability to multitask and prioritize in a fast-paced and dynamic environment.
  • Familiarity with online marketing strategies and marketing channels.
  • Ability to grasp future trends in digital technologies and act proactively.


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